Terms of Service
1. Agreement
These Terms of Service ("Terms") govern your access to and use of the Mirame website, quiz, and paid reading (together, the "Service") at mirame.au, mirame-style-quiz.netlify.app, and any subdomains operated by us.
The Service is provided by Mirame Australia Pty Ltd (ABN 97 696 515 616, ACN 696 515 616), trading as Mirame, registered in Victoria, Australia ("Mirame", "we", "us", "our").
By accessing or using the Service you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, do not use the Service.
2. The Service
Mirame offers two tiers:
2.1 Free Colour Quiz. A browser-based quiz that asks a short set of questions about your natural colouring (skin tone, hair, eyes, tan response, and related characteristics) and returns a computed colour season classification under the 12-season colour analysis framework. The quiz is free to use.
2.2 Paid reading ($58 AUD one-time). An unlockable reading containing your personalised colour palette, extended styling guidance, retailer matching, wardrobe role assignments, and related content keyed to your computed season. The paid reading is delivered digitally to the email address used at checkout within 24 hours of successful payment, and is accessed via a magic link to your private portal. Most readings are delivered sooner.
We may expand, restrict, vary, suspend, or discontinue any part of the Service at any time. Material changes that affect a paid user's access will be communicated in accordance with clause 12.
3. Acceptance and Account
3.1 Free quiz. You accept these Terms by commencing the quiz.
3.2 Paid tier. At the Stripe checkout screen you must tick a checkbox confirming that you have read and agree to these Terms, the Refund Policy, and the Privacy Policy. Payment will not be processed without this confirmation.
3.3 Accuracy of information. You must provide accurate and current information (including a valid email address). You are responsible for maintaining the confidentiality of any access link or credentials we send you.
3.4 Age. The Service is not directed at children. You must be at least 18 years of age to purchase the paid reading. The free quiz is available to users aged 16 and over with parental consent where required under the Privacy Act 1988 (Cth).
4. Payment Terms
4.1 Price. The paid reading is $58 AUD, one-time, inclusive of GST where Mirame Australia Pty Ltd is registered for GST. Prices are displayed in Australian dollars and processed in AUD.
4.2 Processor. Payments are processed by Stripe Payments Australia Pty Ltd and its affiliates ("Stripe"). By paying, you also agree to Stripe's terms. We do not store your full card details — only a Stripe customer reference and the last four digits of your card.
4.3 One-time, lifetime access. Payment grants you personal, non-transferable access to the paid reading for the life of the product, subject to these Terms. No subscription is created. No recurring charge will be made.
4.4 Taxes. GST is included in the displayed price for Australian consumers where Mirame is GST-registered. If Mirame is not yet GST-registered at the effective date, the price is GST-exclusive pursuant to s9-5 of the GST Act and no GST component applies. Blake's lawyer to confirm GST status at launch.
4.5 Fraud and chargebacks. We reserve the right to investigate suspected fraudulent transactions and may suspend access pending investigation. Chargebacks initiated without first following the refund process in clause 5 may be disputed.
5. Refunds
Our full refund position is set out in the Refund Policy, which forms part of these Terms.
In summary: the paid reading is a digital product delivered within 24 hours of purchase by email, and most readings are delivered sooner. Australian Consumer Law ("ACL") consumer guarantees (Schedule 2 of the Competition and Consumer Act 2010 (Cth), ss54–60 and s64) are preserved and cannot be excluded. Until the reading is delivered, you may cancel for a full refund. After delivery, refunds are available for major failures (reading not delivered, content fundamentally inaccurate, access technically impossible) but not for change of mind, because the digital content has been supplied. The full position is set out in the Refund Policy.
6. User Conduct
You agree not to:
- Use the Service for any unlawful purpose or in breach of any applicable Australian law;
- Attempt to reverse-engineer, decompile, scrape, or extract the quiz algorithm, scoring weights, palette data, or retailer matching logic;
- Share, resell, or redistribute paid reading content or access links to third parties;
- Use automated systems (bots, scrapers, crawlers) to access the Service except for legitimate search-engine indexing;
- Interfere with the security, availability, or integrity of the Service;
- Upload or transmit malicious code, or content that is defamatory, infringing, harassing, or otherwise unlawful;
- Misrepresent your identity or impersonate another person during the purchase process.
Breach of this clause may result in immediate termination of your access without refund, in addition to any other remedy available to us at law.
7. Intellectual Property
7.1 Mirame's implementation. The Service's specific quiz questions, scoring algorithm, original scoring weights and thresholds, curated colour palettes (hex values and role assignments), occasion guidance, wardrobe rules, retailer matching graph, editorial voice, copy, page design, and paid reading are original works of Mirame Australia Pty Ltd and are protected by the Copyright Act 1968 (Cth) and applicable trade mark and design laws.
7.2 Public-domain methodology. The 12-season colour analysis framework itself is a well-established methodology in the public domain, developed over decades by multiple practitioners. Mirame implements this framework but does not claim ownership of the framework or of any prior art on which it is built. The Methodology Acknowledgement page sets out full attribution.
7.3 Third-party marks. Retailer names, product images, and brand names displayed on the Service are the property of their respective owners and are used under affiliate or fair-dealing arrangements. No endorsement, affiliation, or sponsorship by those third parties is implied.
7.4 Licence to you. We grant you a personal, revocable, non-transferable, non-exclusive licence to access and view your colour reading (free and paid) for your personal, non-commercial use. You may share your result on social media for non-commercial purposes. You may not reproduce, distribute, create derivative works of, or commercially exploit any Mirame content without our prior written consent.
7.5 Your content. If you submit feedback, suggestions, or testimonials, you grant us a perpetual, royalty-free, worldwide licence to use them in connection with the Service, subject to the Privacy Policy.
8. Affiliate Relationships
Mirame participates in retail affiliate programs, including Commission Factory. When you click a product link on Mirame and purchase from the retailer, we may earn a commission at no additional cost to you. Commission rates do not influence which products are recommended or how they are ranked. Purchases are made directly with the retailer under the retailer's terms, returns policy, and privacy policy. Mirame is not a party to any transaction between you and a retailer.
9. Australian Consumer Law — Consumer Guarantees Preserved
Our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these Terms excludes, restricts, or modifies any right, guarantee, or remedy conferred on you by the ACL (Schedule 2 of the Competition and Consumer Act 2010 (Cth)), including the guarantees that services will be:
- rendered with due care and skill (ACL s60);
- fit for any purpose made known (ACL s61); and
- supplied within a reasonable time (ACL s62),
and the protection against misleading or deceptive conduct under ACL s18, and against unconscionable conduct under ACL s21, and against unfair contract terms under ACL ss23–28.
10. Limitation of Liability
10.1 Where liability cannot be excluded (because an ACL consumer guarantee applies and the supply is not of goods or services ordinarily acquired for business use), our liability is limited at our election to re-supplying the service or paying the cost of having the service re-supplied, to the maximum extent permitted by ACL s64A.
10.2 Where liability can be excluded, to the maximum extent permitted by law:
- our total aggregate liability to you arising from or in connection with the Service is capped at the amount you have paid us in the 12 months preceding the event giving rise to the claim (or AUD $58 for the paid reading);
- we are not liable for any indirect, incidental, special, consequential, or punitive damages, loss of profits, loss of revenue, loss of goodwill, loss of data, or loss of opportunity;
- we are not liable for aesthetic or styling outcomes, for any purchase you make from a retailer we link to, or for any third-party service (Stripe, Netlify, email provider, etc.).
10.3 No professional advice. The Service provides general guidance only. It is not personal styling consultation, colour therapy, medical advice, therapeutic treatment, or a substitute for a trained in-person colour analyst or stylist. See the Disclaimer.
11. AI and Algorithmic Processing
Mirame's quiz uses a deterministic, rule-based scoring algorithm to compute your colour season from your responses. The algorithm is not generative machine learning and does not use large language models to determine your result. Full disclosure of what the algorithm does and does not do is set out in our AI Use Disclosure, which forms part of these Terms.
If you believe your assigned season is incorrect, you may request a human review under the process set out in the AI Use Disclosure.
12. Modifications to these Terms
We may amend these Terms from time to time. We will indicate material amendments by updating the "Last updated" date and, for paid reading users, by sending a notice to the email address on file at least 14 days before the change takes effect. Your continued use of the Service after an amendment takes effect constitutes your acceptance. If you do not accept a material amendment, you may request a refund under the Refund Policy for any unused portion of a newly affected paid tier (full details in the Refund Policy).
13. Suspension and Termination
We may suspend or terminate your access for breach of these Terms, suspected fraud, payment failure or chargeback, or for legal or regulatory reasons. On termination, clauses 7 (IP), 9–10 (ACL, liability), 14 (disputes), and 16 (general) survive.
You may stop using the Service at any time. You may request deletion of your account and personal data at any time under the Privacy Policy.
14. Dispute Resolution
14.1 Informal resolution first. If you have a dispute with Mirame arising out of or relating to the Service, you agree to first attempt to resolve it informally by emailing hello@mirame.au with reasonable detail of the complaint. We will respond within 14 days.
14.2 Mediation. If the dispute is not resolved within 30 days of our response (or our failure to respond), either party may refer the dispute to mediation administered by the Resolution Institute, Melbourne, in accordance with the Resolution Institute Mediation Rules. The place of mediation is Melbourne, Victoria. Costs of mediation will be shared equally unless the parties agree otherwise.
14.3 Litigation. Only after mediation has been attempted and concluded without resolution may a party commence court proceedings, subject to any urgent injunctive relief that may be required.
14.4 Nothing in this clause limits your rights to lodge a complaint with a regulator (ACCC, OAIC, relevant Fair Trading body) or to pursue any non-excludable ACL remedy.
15. Governing Law and Jurisdiction
These Terms are governed by the laws of Victoria, Australia. You and Mirame Australia Pty Ltd submit to the exclusive jurisdiction of the courts of Victoria and any courts competent to hear appeals from those courts, subject to clause 14 (Dispute Resolution).
16. General
16.1 Severability. If any provision of these Terms is found invalid, illegal, or unenforceable, that provision will be severed and the remaining provisions continue in full force.
16.2 No waiver. Our failure to enforce any right is not a waiver of that right.
16.3 Assignment. You may not assign your rights under these Terms. We may assign our rights and obligations to a related entity, purchaser of our business, or successor, on notice to you.
16.4 Entire agreement. These Terms, together with the Refund Policy, Privacy Policy, Cookie Policy, AI Use Disclosure, Disclaimer, and Methodology Acknowledgement, constitute the entire agreement between you and us regarding the Service and supersede all prior understandings.
16.5 Force majeure. Neither party is liable for failure or delay in performance caused by circumstances beyond reasonable control.
16.6 Relationship. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship.
16.7 Notices. Notices to us must be in writing to hello@mirame.au. Notices to you may be given via the email address you provided at purchase.
17. Contact
Questions about these Terms: hello@mirame.au
This is compliance tooling, not legal advice. Blake's lawyer finalises before launch.